In Wisconsin, United States
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In the 1930's attending the movies was not a family activity. Children went to matinees during the day and adults dressed up and went to movies in the evening. This created many obstacles. After a long day at work dad did not want to dress up and mom had to find a baby sitter. You had to find a place to park the car and sometimes you had to pay to park. In 1932, Richard M. Hollingshead wanted to make going to the movies much more family friendly so he came up with a way kids could go to the movies in their pajamas, dad did not have to dress up and mom did not have to find a baby sitter. Thus, the idea of the drive-in theater was born.
The drive-in's peak popularity came in the late 1950s and early 1960s. At the peak, in 1958 more than four thousand of them were scattered across every corner of North America which brings me to the reason for the placement of this cache. This cache is located roughly on the spot of the back entrance of the old Rouman Drive-In Theater, which was built sometime in the 1950’s. Drive-ins were particularly popular in rural areas such as Rhinelander, deriving their popularity from the fact that a family with a baby could take care of their child while watching a movie. Teenagers with access to autos found drive-ins ideal for dates. The drive-in is also a uniquely North American institution—they are virtually unknown elsewhere.
Over time, the economics of real estate made the large property areas increasingly expensive for drive-ins to operate successfully. Land became far too valuable for businesses like drive-ins, which in most cases were summer-only. Widespread adoption of daylight saving time subtracted an hour from outdoor evening viewing time. These changes and the advent of color televisions, VCRs and video rentals led to a sharp decline in the drive-in popularity. Drive-ins were subject to the whim of nature as inclement weather often caused cancellations. The economics of the drive-in eventually also caught up with the Rouman Drive-In resulting in the closing of its gate in 1985 due to revenue issues. Although closed, the old projection building and the frame of the movie screen, though falling apart, still stand as a reminder of by-gone days.
Permission to place this cache here was granted by George Rouman. As with my first one, finding this cache will not be the problem, getting into it to sign the log will be the challenge, but now I know you are up to it. To get to the cache you will have to walk a short distance through a lightly wooded area. Parking is in the area of N45 38.174 W089 22.435.
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Last Updated: on 9/22/2014 6:31:01 PM Pacific Daylight Time (1:31 AM GMT)
Coordinates are in the WGS84 datum