Downtown/Main St: Lisbon Falls, Maine Traditional Geocache
Ms Toastmaster: I can't see replacing this one...it has gone missing too many times. Hopefully, in the future, I'll be able to place another cache nearby in a more discreet spot. Thanks to all who searched!
Downtown/Main St: Lisbon Falls, Maine
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This is a nano. It should be a quick find. You can almost drive right up to the cache and there is plenty of parking.
“This cache is part of the “Downtown / Main Street USA" series. Please visit the cache that started it all - Downtown / Main Street USA: Edison, NJ. Here you will find the latest count of caches in the series and find out how you can add your own."
Lisbon Falls is home to the Moxie Festival.
The following was taken from Wikipedia:
Moxie was created in 1876 by Dr. Augustin Thompson formerly of Union, Maine, while working for the Ayer Drug Company in Lowell, Massachusetts. Accordingly, Moxie stands today as Maine's state beverage. Moxie was first marketed as a patent medicine in Lowell, Massachusetts, under the product name “Moxie Nerve Food." [1] From 1928 through 1953 Moxie was bottled at 74 Heath St. in the Jamaica Plain section of Boston, Massachusetts. The building, known as Moxieland,[2] featured an advertisement on the roof along with an arrow pointing in the direction of Logan Airport.[3] Moxie was said to cure ailments ranging from softening of the brain to “loss of manhood.” In 1884, it was sold in carbonated form and merchandised as an invigorating drink, which claimed to endow the drinker with “spunk”.[4] In the early phase of its life as a recreational soft drink, Moxie is said to have been kept handy by bartenders to give to customers who were too drunk to be given any more alcohol. This story may be apocryphal, however, inspired by Moxie's noted aftertaste, which many people find unpleasantly strong.
The popularity of Moxie produced popular advertising jingles, such as “Just Make It Moxie for Mine”, and President Calvin Coolidge was known to have favored the drink. Boston Red Sox slugger Ted Williams endorsed Moxie. Author E.B. White, an adopted Mainer and noted Moxie fan, once wrote “Moxie contains gentian root, which is the path to the good life.”[1]
From the cache site you can see the "Moxie Store" on the corner of Main and Rte. 196. Every year thousands of people come to celebrate the officail soft drink of Maine. This year is the 25th anniversary of the Moxie Festival and the celebration will be July 11, 12 and 13. I hope to see you there.
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