According to the creators of the WWFM, a WWFM is “… meant to be a fun ‘opposite’ of a Mega-Event. [It's] all the cool aspects of a geocaching event, crammed into 15 minutes of excitement. An added dimension is represented by the letters “WW” – World Wide. These events occur across the planet on the same day at (mostly) the same time! These caching events are intended to bring geocachers together in a creative way, as well as introduce others (newbies) to the hobby.”