Geocaching.com Teams Up with Tomb Raider®
Geocaching.com is excited to be teaming up with the action-packed experience of Tomb Raider. Crystal Dynamics™, a Square Enix™ studio produces the video game series. The worldwide phenomenon launched in the mid-1990’s and has since been portrayed in Hollywood blockbusters.
Geocaching.com is a natural fit to join forces with the video game featuring world explorer Lara Croft™. A new campaign of treasure-hunting adventure will preview the upcoming release of Tomb Raider.
Through a variety of initiatives this year, Crystal Dynamics and Geocaching.com will create a series of unique location-based adventures. The experiences embody the spirit of Tomb Raider and Lara Croft’s drive to discover new adventures and locations.
“Many of us have been playing Tomb Raider since the first game launched in 1996, and we are excited that Geocaching.com is partnering with Crystal Dynamics on this project” said Jeremy Irish, CEO of Groundspeak, the company the runs Geocaching.com. “Tomb Raider is all about exploration and discovery. It inspires the adventurer in all of us, much like geocaching does, and we are excited about the opportunities that this project presents for both geocachers and Tomb Raider fans worldwide.”
To develop these adventures, Crystal Dynamics will be tapping into both the traditional Geocaching.com treasure hunting format and Geocaching.com’s latest photo-based adventure project Geocaching Challenges. More details about future activities are not being released just yet. Subscribe to this blog for the latest updates in the coming months.
You can explore Geocaching Challenges for free on the iPhone, Android and Windows Phone 7.
You can also read more on the Official Tomb Raider Blog.