The animated Keebler Elves, led by "Ernest J. Keebler", or "Ernie", rank among the best-known characters from commercials. The elves have appeared in countless television advertisements throughout the years, shown baking their unique products. The Keebler tree logo reflects this characterization.
Burnett's company created the elves in 1968, calling the bakery "The Hollow Tree Factory."
J.J. Keebler was the "blustery" original head elf in 1969. Ernie Keebler became "head elf" in 1970. White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes.
Other elves were Fryer Tuck (who promoted "Munch-ems"), Zoot and J.J. (known for Pizzarias), Ernie's mother Ma Keebler, young Elmer Keebler, Buckets (who threw fudge on the cookies), Fast Eddie (who wrapped the products), Sam (the peanut butter baker), Roger (the jeweler), Doc (the doctor and cookie maker), Zack (the fudge shoppe supervisor), Flo (the accountant), Leonardo (the artist), Elwood (who ran through the dough), Professor, Edison, Larry and Art.