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Traditional Geocache

S Milwaukee's U R Next on the Yellowstone Trail

Hidden : 8/25/2005
In Wisconsin, United States
2.5 out of 5
1 out of 5

Size: Size: micro (micro)

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Geocache Description:

The entire Yellowstone Trail is well marked in South Milwaukee. The Trail followed South Chicago Avenue to Marquette, then northward along 12th Avenue to Milwaukee Avenue, where the Trail turned east past the Railroad Depot and through the business district before turning north again at 10th Avenue and exiting the city via North Chicago Avenue.

This cache is located at the busiest corner of South Milwaukee's Yellowstone Trail, at 10th Avenue and Milwaukee, near the site of one of the five South Milwaukee businesses that is still in operation that operated in the 1920s. The business here was once known at the U R Next Barber Shop, and is still a barbershop today.

There is now a small park on what was a busy corner of the Yellowstone Trail, that has several nice benchs, right next to the Barbershop. The other businesses in South Milwaukee that provide the same service they provided in the 1920s are the South Milwaukee Arcade Bowling Alley, Bobbie’s Saloon (one of South Milwaukee’s most historic buildings, it was listed as a “soft drink parlor” during the Prohibition years), Grant Park Garage, and, Bucyrus–Erie.

There were still dirt roads in South Milwaukee when the Yellowstone Trail first came through town in 1915. The intersections of Milwaukee Avenue at 10th and 12th Avenues were widened, and new, gas-filled ornamental streetlights replaced the old magnetite arc lights along Milwaukee Avenue. Local “Trailmen” R.H. Knoll, Leo Joerg, or Charles Franke routinely appeared before the South Milwaukee Common Council. On May 21, 1921 the city paid its 50 “assessment” to the Yellowstone Trail Association.

On September 4, 1920 South Milwaukee’s newspaper, The Journal, reported the opening of a new, modern design Deep Rock filling station at 10th and Rawson, noting that “Few cities have more through traffic of automobile tourists than ours. An artistic filling station, situated as this is on the main thoroughfare, advertises our city as one which takes a civic pride in its appearance.” Later, The Journal would print “South Milwaukee is especially favored above many cities with an unusual number of tourists.”

This is one of several caches I have placed along the route of the historic Yellowstone Trail. The trail is a historic motor route that went across Wisconsin from 1918 to 1930. The Wisconsin portion of the Yellowstone Trail is 406 miles long, starting at the state line south of Kenosha and going north, and then west to Hudson.

More information on the Yellowstone Trail, including maps can be found at

November 20, 2005 update: In the 1920's many towns along the Yellowstone Trail had a representative known as a “Trailman”, whose duties included providing information to travelers along the way. In the 1919 Yellowstone Trail route folder, Trailmen were described as being “…businessmen of standing in their communities, and will always be glad to welcome tourists and serve them in any reasonable manner.” Uncle Fun has offered to serve as the trailman for the Yellowstone caches in this area.

WGA Cache of the Month November 2005
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Current Time:
Last Updated: on 7/17/2017 6:35:03 PM Pacific Daylight Time (1:35 AM GMT)
Rendered From:Unknown
Coordinates are in the WGS84 datum

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