THE CACHE
You are looking for a small container in one of the busiest intersections in this part of the city. The hidden place is quite obvious, but it may take you a while to spot it. Luckily Ground Zero is a sidewalk rarely used, so you may have a bit of intimacy to search for it.
The Neon Billboard in Kings Cross, usually referred to by Sydneysiders simply as "The Coke Sign", is an advertising billboard, which is more often regarded as an iconic landmark than as an advertisement. Commercially, it is considered to be the premier billboard in Sydney and is the largest billboard in the Southern Hemisphere. It is commonly, though incorrectly, assumed to be heritage-listed.
The red and white neon billboard was erected in 1974 in its current location whilst the left side of the billboard was a later addition in 1990. In 2004 the billboard for the first time in thirty years advertised another product, when the left side of the board advertised the release of Halo 2. On 31 March 2007, the lights on the billboard were intentionally switched off for the first time, in correlation with the inaugural Earth Hour.
On 23 April 2008, four activists unfurled a banner over the billboard in protest of company’s sponsorship of the Olympic torch relay at Kings Cross. The banner read: "Enjoy Compassion. Always Tibet. CHINA - TALK TO THE DALAI LAMA". All four activists were arrested.
In 2015, the sign was removed to make way for an upgraded sign to be installed in 2016. The lettering was auctioned off, raising $100,700 for the Wayside Chapel, but the Hyphen between the words was given away via a Facebook contest, and now resides in Lithgow, NSW, as part of a Christmas Light display.
The new sign was officially turned on 15 September 2016. It uses a lot less power, it's also the single largest controllable LED sign in the Southern Hemisphere and can change color.
During the renovation and according to images posted to social media sites, such as Instagram and Reddit, staff pulled out for the night at precisely the wrong moment, only having attached half of the famous logo, for a few brief hours the sign instead read “Enjoy Coc”. Which is a bit awkward.