The nearest analogy to the addictive power of television and the transformation of values that is wrought in the life of the heavy user is probably heroin.
~~ Terence McKenna, Food of the Gods
This quote holds true especially when it comes to our young minds. The sooner you hook them, the longer-lasting the connection and brand loyalty. Cereal makers realized this long ago when they made jingles for radio. With the advent of television, the medium changed, but not the message. Eat our cereal and you are bound to have a good time.
Take a look at these old time jingles. There are 6 videos on the page. Label them A-F going left to right.
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Solve N44°19.ABC W88°09.DEF Eat your Wheaties!.
4. This cereal makes "the world go round"
5. (+3) This cereal is made with 2 grains, "one for crunch and one for punch"
6. This cereal gives you "go power"
7. Hey Rocky, watch me pull a rabbit out of my hat.
8. Imagine, only four shapes...
9. (-7) When was the last time you saw this father and son team?
UPDATE: 9.22.08 Sorry, clue for 9. is supposed to be (-7), not (-2) as I had it initially (misread my own notes). Listing updated.