Since moving here from England in 2003 I have discovered quite a few things from back home which most people haven't heard of because they're either non-existant over here or incredibly difficult to find. Therefore until these things become more common over here, I decided to place a few caches to share them with you all.

I hope you will find them interesting and maybe informative.

This one is.........

Love it or hate it, or so I've been told, I think it is something you have to be raised with, as everyone who has tried it over here seems to vote very firmly for the "Hate It!" side of things. I prefer to think there is nothing better on a slice of buttery toast.

In 1902, the same year as the coronation of Edward VII, the Marmite Food Extract Company Limited started its life as a public company and national institution. Having negotiated the acquisition of the patents for health-giving yeast extract, the directors set up a small factory in Burton-on-Trent, centre of the British brewing industry where the all important yeast was readily available.

Although the first experimental extracts were made in November 1902, it took a couple of years to perfect the recipe. Even so, the Marmite brand was awarded two gold medals in 1903, one at the Universal Food and Cookery Exhibition and the other at the Grocery Exhibition. The popularity of Marmite yeast grew steadily, necessitating in 1907 the establishment of a new factory at Camberwell Green, London. By the outbreak of the First World War, Marmite was an established brand, recognized for its nutritious properties. It was thus ideal for the troops serving overseas in combating the outbreak of beri-beri and other deficiency diseases prevalent in such places as Mesopotamia.

Marmite has been sold in small earthenware pots from the outset, but towards the end of the 1920's plans were drawn up to switch to glass jars with metal lids. Why the now familiar shape of jar was chosen is not known, but it certainly added a distinctive appearance to accompany the distinctive taste of Marmite. Although the shape of the label had to be adapted to the new jars, the overall format of design continues with few modifications. In fact even the original simmering stew pot remains on the label to this day. There was a major advertising campaign during the 1930's to promote Marmite further. Central to this promotion was the use of characters whose faces incorporated the word "good". This theme was used on giant hoarding posters and display cards for shop windows, on brochures, recipe books and even paper bags.

By this time there was a growing recognition and awareness of vitamins. In the case of Marmite, it was discovered that the richest source of B group vitamins is brewer's yeast, the basic raw material in Marmite. Promotions talked about "A small quantity added to the daily diet will ensure that you and your family are taking sufficient Vitamin B to keep nerves, brain and digestion in proper working order" It was also during the 1930's that Marmite cubes were first launched (and re-launched in 1996). At the outbreak of the Second World War, the Marmite brand again went into battle, and on the home front housewives were encourages to spread Marmite thinly and to 'use it sparingly just now'.

By the 1950's, after 50 years of selling Marmite, the company was justly able to claim that it was a product handed down from generation to generation. The advertising theme at this time focused on the benefits for children. In 1974 there was a shortage of the familiar glass jar and thus for a short time Marmite was sold in more standard shaped jars. It was in the 1980's that "MY MATE MARMITE" advertising campaign was launched. By now Marmite had reached cult status, aptly recognized by the outcry when the jar lid was upgraded from metal to plastic in 1984. Many devotees of Marmite felt the need to keep the old jars and lids or replace the new plastic lids with the old metal ones.
 
Of course the true fanatics take their Marmite away with them if going abroad, I just get mine flown in by whichever relative is heading this way from home....

Now, to find the true co-ordinates, oops sorry I really meant to mention that the ones given are a tad misleading and might land you in the ER, maybe with a scenic helicopter ride if you are really lucky or unlucky depending on how you look at things.

Answer the questions below to find the location of the cache.

AAA.     Marmite is _____ extract?                       Malt..........768         Yeast..........804         Beef..........869

BBB .    Marmite contains which vitamins?             B..............660         D...............596         E..............612

N 47º 03.AAA     W 122º 45.BBB

The container should be quite familiar, and while listed as a micro, does have some space for small trade items.

DO NOT ACCESS THIS CACHE FROM THE FREEWAY !