Disney's animated version of Tinker Bell is one of the most important branding icons for the The Walt Disney Company, generally known as "a symbol of 'the Magic of Disney'". Tinker Bell has been featured in television commercials and program opening credits sprinkling pixie dust with her wand, to shower a magical feeling over various other Disney icons, such as - for example - the Disneyland castle that is used as the logo for Walt Disney films and DVDs. Although she uses a wand in this marketing role, the animation character of Tinker Bell in Peter Pan does not use a wand. In the official Disney Character Archives, and in the 1953 Peter Pan film, she is referred to as a pixie and they use the term "pixie dust" to describe the "fairy dust" she uses in the original book; however in some contexts the company also refers to her using the word "fairy".
Tinker Bell is prominently featured in Peter Pan's Flight, a suspended dark ride based on, and using artwork derived from, the Disney animated feature film Peter Pan. Versions of the ride appear at the Disney theme parks, except for Hong Kong Disneyland (as of 2008). Located in Fantasyland, it is one of the few remaining attractions from Disneyland's opening day in 1955. Since the 1970s, Tinker Bell has been featured as a live performer, flying through the sky at the climax of some of the Disneyland nightly fireworks display shows. As of the 1990's a live performer also flies over the skies of the Magic Kingdom during the fireworks display.
Tinker Bell appeared with various other Disney characters in the television series House of Mouse, and appeared in the Kingdom Hearts video game series. She has also made appearances in the Walt Disney Masterpiece Collection by waving her wand the text turns into the logo. Tinker Bell appeared as the hostess on several Disney television series in the late 1950s and 1960s, including "Disneyland", the TV series that introduced the theme park while it was still under construction, and also the shows "Walt Disney Presents," "Walt Disney's Wonderful World of Color," and "The Wonderful World of Disney".
Tinker Bell appears at the very end of Who Framed Roger Rabbit (the first film to feature both Disney and Warner Bros. characters), closing the movie in the traditional Disney fashion with a sprinkling of fairy dust, right after Porky Pig closes the movie with Warner's traditional "Th-th-that's all, folks!"
It was already too late when I figured out the nearby marker wasn't spelled the way I thought it was. So I tossed some fairy dust into the air, and where it landed a bison tube cache appeared, all in camo clothing. Tinker Bell, like other fairies in Barrie's works, can make it possible for others to fly, by sprinkling them with fairy dust. The extremes in her personality are explained by the fact that a fairy's size prevents her from holding more than one feeling at a time. Jojo says it's not just fairies that have that condition.
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