There once was a great land. A “Land of the Giants”. And these
giants - 10 of them - lived at the top of a hill that overlooked
the land.
One day, one of the giants said to the others, “Why is it that
we are not the rulers of this land? Are we not bigger and stronger
than the little people that live below us? And they do not think
like us. They have…. “ideas”.”
“I know what you mean,” said another. “Just the other day, I
heard them talking. Planning. Scheming. About what I’m not sure.
But it can’t be good.”
“There must be something we can do,” said another.
On the side of the hill, lay one of the giants. He had been
listening to his brothers. Although they all agreed there was
something that needed to be done, it was all they could agree
on.
“Enough!” shouted the giant as he rose. “I believe, if we come
together, we can conquer the people and rule the land!”
The others snickered at his Utopian idea. “Oh, what do you
know?” they said. “All you do is lay on the side of the hill and
sleep all day!”
“I’ve not been sleeping!” he said. “I’ve been thinking!”
After a moment, one of them said, “Really! And just what have
you been…. “thinking”?”
They all smiled. “Sit down my brothers and I will tell you,” he
said.
“I know the secret of making the average person believe anything
we want him to,” he said. “We control the media. You put something
in the media and it becomes reality. If the world outside the media
contradict the images, people start trying to change the world to
make it like the images. Haven’t you ever noticed that?''
“But we already give people the media,” said one giant.
“I realize that, but we don’t control it,” he said.
“OK. So what do you propose?” he said with an incredulous grin
on his face.
“People don't really think - they have opinions, feelings,” he
said. “Media creates opinion, and then validates it. Are they
brainwashed by the media? It is really more than that. I think that
people have lost their ability to relate the images of their own
lives without the media intervening. Mass media is capable of
reaching large numbers of people with programmed or controlled
messages, which is key to the creation of “controlled environments”
for brainwashing purposes. Where possible, the messages should be
offered and reinforced through “shows”, which would be watched or
listened to and with the people perceiving themselves as making a
choice between various options and outlets. With the 10 of us, this
should not be too difficult.
“So you’re suggesting that we brainwash the people into
believing only what we tell them?” they asked. “Are you mad? What
if we get caught?! Besides, how do you propose we perform this
brainwashing?”
“New advances in technology will greatly expand the power of the
media, both in the advanced and developing sectors. We’ll include
writers and psychiatrists who help shape the content, and pollsters
who will fine-tune and analyze the impact on targeted populations.
But instead of bringing us closer to the truth, this increased
volume of manipulated information and “facts” produces a need for
more. There is no real knowledge there, only confusion. Ultimately,
that confusion leads towards increasing passivity, and with it, the
destruction of the will to seek truth.”
“The “liberal” and “conservative” media will all be part of a
single media brainwashing operation, whose elements are tailored to
give the appearance of difference, for the purpose of snaring the
largest number of duped citizens in their traps.”
“Even the live coverage can be served up on the basis of
“victimology”, which is premised upon the theory that people can be
put through trauma by being exposed to shockingly graphic visual
accounts of violence. By controlling the levels of anxiety, it is
possible to induce a similar state in large groups of people, whose
behavior can then be controlled and manipulated by the forces.”
“But not every one is as unintelligent as you think,” said one
of the giants. “Surely someone will catch on.”
“Possibly. But we won’t give them any media attention,” he said.
“Even those citizens who complain will continue to watch and listen
because that’s all we’ll give them”
“Look,” said the thinking giant. “People are more than willing
to reduce complex problems to simplistic formulas. Truth hardly
enters into their considerations. People would rather cling to
assumptions that are comforting, even if false, than to discard
such assumptions and venture into what is new and unknown. The
“virtual reality” created by the media, tells citizens what they
would prefer to hear. The ability to think would be destroyed once
the majority of them had been induced to spend all of their leisure
time in front of their media centers.”
And for the next 50 years, the 10 giants slowly worked out their
plan to take over the minds of the people and force them to not
think for themselves, but rather, to serve the giants’ whims. Until
recently.
Lately, there has been a group of people who have begun to fight
the brainwashing. They are armed with weapons that allow them to
leave the media behind them or manipulate it to their personal use.
Weapons such as GPS receivers, PDAs, Pocket PCs, and satellite
imaging maps. They meet in groups and some venture on their own,
but they all have one goal. And that is to leave the media behind
them, return to things that are real and true, and spend some time
thinking for themselves. And hopefully, there will be treasure at
the end of their journeys. They are called “Geocachers”.
One such Geocacher has gone a step further. He has created a
device that effectively deflects the brainwashing waves dispensed
by the 10 giant media cartel. The giants have learned of this
device and want them destroyed. In order to protect what few
devices have already been built, he has hidden them right under the
giants’ noses. Getting to them won’t be easy. Because of their
size, the Giants will see you coming. If your radio starts to fade
in and out and your GPS starts to jump around, they have noticed
you and you must use your caching instincts as well.
First, you must go to the entrance to the giants’ lair which is
located at the above coordinates. There, you will find that the
gate keeper, who is sympathetic to the cause of the Geocachers, has
written a 4 number code hidden in plain sight amongst other numbers
that gives the location of the entrance to the hiding spot. You
must insert this code into the following equation where A is the
first number, etc.:
N 32° 3B.35A
W 096° 58.C8D
Second, you must find the secret vial located near the entrance
to the hiding spot. Inside, you will find the coordinates to the
actual location.
The trail, if you can find one, is fraught with peril. There are
crawling things and sticking things and biting things and buzzing
things and irritating things. Things that all giants hate as
evidenced by their stark surroundings in which they live next to
the hiding location.
The container holding the devices is in a precarious position,
so be extremely careful. Do not attempt to retrieve it unless you
are physically able to do so. Please take only one deflecting
device per Geocacher. “First To Find” gets an unactivated 2007
Texas Geocoin. You must sign the log to get credit for this
cache!
Remember, trespassing onto the giants’ land is punishable by…
well, no one knows. No one has ever returned from their lair after
entering by any other way than the front gate. You have been
warned!
Good luck brave Geocacher! If you return to tell your tale, post
it here for all to read and continue the “Geocaching Revolution”.
And may the power of individual thought go with you!
For more information on the "Media Cartel", go
here.
And remember to take all theories with a large grain of salt.