1940's Advertising-Squibb Dental Cream Traditional Cache
Hidden : 6/20/2010
Difficulty:
1 out of 5
Terrain:
1.5 out of 5

Size: Size: small (small)

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Geocache Description:

Elevation 228.5 m.

A series dedicated to 1940's advertising. Each cache is a look back at how the media portraid common products, some good, some bad. All of the locations will have something in common.



Squibb Dental Cream

In 1928, both the makers of Forhan's Dental Cream and the makers of Squibb's Dental Cream claimed that mouth acids were the culprit. A Forhan's Dental Cream ad stated: "Pyorrhea swoops down on the unwary...leaving in its wake a trail of havoc, often causing many serious ills which destroy happiness."

The makers of Squibb's Dental Cream said; "85% of dentists agree that the best product known to neutralize acids in the mouth is MILK OF MAGNESIA...Squibb's Dental Cream contains more than 50% Milk of Magnesia...When you brush your teeth with it tiny particles of Milk of Magnesia are forced into every pit and crevice where acids can form."

The makers of Forhan's Dental Cream went a step further with their two-step program to prevent decay. First, of course, use their product. Second step--exercise your gums; "Lazy, lethargic gums invite disease. Gums need the same stimulating massaging that keeps a woman's face youthful and free from the wrinkles of age." So, they gave you an exercise book with every tube of Forhan's Dental Cream, for your teeth.

As a young U.S. Navy doctor, Edward Robinson Squibb (1819-1900) was so unimpressed by the quality of medicines available on ships during the Mexican War that he pitched the unfit drugs overboard. In 1858, he found his own pharmaceutical laboratory in Brooklyn, New York. E.R. Squibb, M.D. was dedicated to the production of consistently pure medicines.

Squibb became the source of medicines for the Union Army during the Civil War. He invented the Squibb pannier—a compact wooden medicine chest used on the battlefield—filled with some 50 medicines to treat casualties. The chest sold for about $100, and included ether and chloroform for use as an anesthetic during amputations, quinine and whiskey to treat symptoms of malaria, and herbal treatments for dysentery and other diseases that ravaged the unsanitary military camps.

Squibb retired in 1895 and passed most of the responsibility for managing the firm to his sons, Charles and Edward. The company became known as E.R. Squibb & Sons.

From 1945 to the 1960s, Bristol-Myers and Squibb were significant participants in the antibiotic age, enlarging their facilities and producing streptomycin, tetracycline and other discoveries.

E.R. Squibb & Sons marketed the world’s first electronic toothbrush in 1961. By 1990 more than 150 other brands of automatic toothbrushes were introduced, most of which essentially imitated the original Squibb model invented by Professor Philippe G. Woog.


Squibb Dental cream was fazed out of production by the 1970's. The product is no longer available.

Additional Hints (Decrypt)

Qb abg cnex va qevirjnl

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)


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