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Marmite on Vogel's (Manawatu) Traditional Cache

This cache has been archived.

spudpn: Time to archive this one. I placed it not long after getting the geocaching bug, four years ago. It has had over 200 finds and 5 favourite points. However, times have changed and it is now more unsavoury snooping around a residential neighborhood. Also Marmite is now in good supply once more. Thanks and good geocaching.

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Hidden : 1/1/2011
Difficulty:
1 out of 5
Terrain:
1.5 out of 5

Size: Size:   small (small)

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Geocache Description:

A toast to, that now very rare, black gold - Marmite (Pun intended).

In November 2011, Sanitarium shut down the sole production line of New Zealand Marmite at its Christchurch factory after a cooling tower at the factory was deemed unsafe, having cracked in the 22 February 2011 Christchurch earthquake and its aftershocks.


On 19 March 2012, the company announced that its own stocks of Marmite had run out and the production line was not expected to be running again until July. Some supermarkets reported at the time they had already run out of stock, and there was only a few weeks of stock left in their distribution centres, leading to the dubbing of Marmite as "black gold" and the crisis as "Marmageddon".

Immediately after the announcement, there was reported panic buying of Marmite from supermarkets, and over one hundred auctions for jars of Marmite, new and used, were listed on online auction site TradeMe, with some sellers asking for up to NZ$800 per jar; over 185 times its usual retail price of around $4.25 per 250g jar. People were advised to use the spread sparingly, with even Prime Minister John Key admitting he may have to switch to Australian rival Vegemite once his personal supplies run out.

In June 2012, it was announced that additional structural damage had been uncovered at the factory, and the proposed July return to production was pushed out to October.

Most of New Zealand is firmly divided on their preference for either Marmite or Vegemite, but either way they taste great on toast.

UPDATE: Marmite finally returned to stores on the 20th of March 2013 and caused widespread panic buying. Some stores limited purchases to a maximum of 2 per person.

A brilliant marketing ploy by Sanitarium.

Mamageddon is now over.

__________________________________________________

The cache is a quick drive-by for those travelling through Palmerston North on the way to Hawkes Bay & Wairarapa.

Located in the vicinity of where Upper Main meets Vogel adjacent to the Terrace End Cemetery.

You can either park up the top of the hill on Vogel St or down on Napier Road.

This cache is also suitable for night caching as there is plenty of street lighting there.

The cache is a small round cannister with distinctive red labelling.

Coordinates are within a couple of metres.

Please BYO pen.

*** NB - There is no need to go onto the road side of the barrier.

You will need to be extremely careful of muggles, as it is residential and a high foot and vehicle traffic area.

Please ensure that the internal zip lock bag is completely sealed, lid securely fitted and placed back in the same spot out of view.

Nearby caches :

Traditional - There's no place like 127.0.0.1 (GC39TYB)
Multi - Pioneers Remembered (GC27M1T)
Unknown - Lest We Forget 3 (GC3BE64)

Additional Hints (Decrypt)

Pna Znezvgr or hfrq nf n oneevre pernz? Ernpu va....ohg orjner bs gur gbnfg zbafgre :-)

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)