GC2M8Y3 1940's Advertising-Waldorf toilet paper (Traditional Cache) in Ontario, Canada created by general j patten

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GC2M8Y3 ▼

A cache by general j patten Message this owner

Hidden : 12/22/2011

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Size: Size: small (small)

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Geocache Description:

Elevation 224.4 m.

A series dedicated to 1940's advertising. Each cache is a look back
at how the media portraid common products, some good, some bad. All
of the locations will have something in common.

Taken from old magazines I found at my grandpas house from
1947.

When and where was toilet paper first invented?

*China…AD 1391 - The Bureau of Imperial Supplies began producing 720,000 sheets of toilet paper a year, each sheet measuring two feet by three feet. For use by the Emperors.
*USA…1857 - New Yorker Joseph C. Gayetty produced the first packaged bathroom tissue in the United States in 1857. The Gayetty Firm from New Jersey produced the first toilet paper named "The Therapeutic Paper". It contained an abundance of aloe, a curative addition. The company sold it in packs of 500 sheets for fifty cents, and Joseph Gayetty had his name printed on each sheet!
*USA…1890 - The Scott Paper Company is the first company to manufacture tissue on a roll, specifically for the use of toilet paper. Faced with the consumers' resistance toward the "unmentionable" product, Scott came up with the idea of customizing rolls for every merchant-customer they had. Under this private-label arrangement, Scott purchased large "jumbo" rolls of paper from various paper mills and converted them into packages of small rolls and stacked sheets.
*Great Britain…1880- British Perforated Paper Company

Scott Paper Company marketed the first rolls of toilet paper. The Company was founded in 1879 by brothers E. Irvin and Clarence Scott in Philadelphia and specialized in producing toilet paper. At first they purchased paper and tissue from outside suppliers and cut, rolled and packaged the paper. They converted large parent rolls of tissue into small rolls and stacked sheets and began to market the product through drug and variety stores under private label names. Then, in 1896, Irvin's son Arthur joined the company at the age of 21. He convinced his father and uncle to phase out their private label business and concentrate on their own brand names. With this, Scott purchased the private label name Waldorf from a Philadelphian 'paper jobber' named Albert DeCernea in 1902 and began producing this as their first brand name. As sales grew, it became evident that production changes were necessary to guarantee consistency. The first rolls were not perforated, and lavatory dispensers had serrated teeth to cut the paper as needed. In 1910, Scott bought an abandoned soap factory in Chester, 5 miles south of Philadelphia for $85,000 and began making their own parent rolls of tissue, 72" wide at 150-200 feet per minute instead of buying from others. Rolls were sold with either 650 or 1,000 perforated sheets. In 1915, Scott installed an advanced, high-speed Fourdrinier papermaking machine. It made paper 148" wide at 500 feet per minute. In 1921, their brand, Waldorf represented 64% of Scott's total case sales. By 1925 Scott became the leading toilet paper company in the world. (On July 17, 1995 Scott was acquired by Kimberly Clark)