| Six Hundred SeventyNineth in the Famous People (FP) Series - Rosser Reeves |
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Rosser Reeves (10 September 1910–24 January 1984) was a hugely successful American advertising executive and pioneer of television advertising. He believed the purpose of advertising is to sell. He insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter. His most typical ad is probably that for Anacin, a headache medicine. The ad was considered grating and annoying by almost all viewers but it was remarkably successful, tripling the product's sales. In 7 years the 59-second commercial made more money than the movie Gone With The Wind had in a quarter-century.
Reeves oversaw the introduction of dozens, some that still exist to this day, such as M&M's "melt in your mouth, not in your hand."
Born the son of Baptist Preacher in Virginia, he briefly attended The University of Virginia until he was expelled for drunkenly crashing a friend's car during the Prohibition era. Luckily he had just won one hundred dollars as a prize for a state-wide chemistry contest that served as his final exam for first year Chem 101. While other students wrote novel chemical formulas as their submission, Reeves, by virtue of not knowing anything about chemistry having spent the semester drinking, dancing and gambling, blithely submitted an essay titled "Better Living Through Chemistry". He would later use this title for DuPont campaign.
Take a drive to Rosser, Texas and visit the old depot which may soon become a winery. Answer the questions and then take a short drive to the final which is a decon container.
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| N32 27.748 W096 27.255 |
| Step I - Historical Marker |
| How many words appear on the last line of text ? |
| Two |
N32 28 |
|
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| Three |
N32 27 |
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| Four |
N32 26 |
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| Step II - Benchmark |
| N32 27.746 W096 27.258 |
| How many bricks border the Benchmark? |
| Two |
|
W096 25 |
 |
| Three |
|
W096 26 |
| Four |
|
W096 27 |
| None |
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W096 28 |
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| Step III - Flowerbed |
| N32 27.735 W096 27.260 |
| According to this plaque, what did Bertha love? |
| Flowers |
N .216 |
W .465 |
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| Children |
N .126 |
W .456 |
| Magnolias |
N .612 |
W .546 |
| Wine |
N .261 |
W .654 |
| Weeds |
N .621 |
W .564 |
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| Final |
| What's your slogan? |
| So easy even a caveman can do it. |
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| A mind is a terrible thing to waste. |
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FP cemetery caches are always placed with regards to the location, so please be mindful of your presence here, watch where you step and be respectful of the residents interred here. Please carefully re-hide the container better to maintain the integrity of the cache.
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GPSr Accuracy 6.0' @ Final |
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Avoid the use of acronym only logs and cut 'n paste logs. You must sign the log to claim the find. No exceptions, no excuses. Blank logs may be deleted without notice.