The concept of the “motel” was actually born in America as recently as 1925, and its popularity is directly linked to the commissioning of Route 66, and the family road trip. The word “motel” is actually a combination of motor and hotel. As motor vehicle travel began to grow there was a need for accommodations along the highway where motorists who were tired and too weary to continue driving could stop off for the night. The cost of staying at a motel has typically been more reasonable with minimal and basic accommodations. Expanding highways and interstates further fueled the development of the motel concept through the 50s and 60s, and competition led to added comforts that you would expect to find in a hotel.
The Branding Iron Motel was a welcoming Route 66 spot for folks arriving in Flagstaff. Here’s the text from the back of this postcard image: “Branding Iron Motel and Dining Room located on the picturesque edge of Flagstaff on U.S. Highway 66. The Branding Iron offers unsurpassed Motel accommodations and fine eating. You’ll enjoy the friendly western hospitality and wonderful mountain air when you stop here.” The KAFF Radio building was the charming dining room next to the motel. The restaurant was so memorable to those that visited that not too long ago an aging couple traveling the Route went in and asked for a table!