GC3R048 Will It Play In Peoria? (Traditional Cache) in Illinois, United States created by dsvmusic

This cache has been archived.

dsvmusic: Was in the area for a ball game tonight so stopped to check on this one. No yellow fluid in the cache, but it definitely had a funky smell - not sure if just from long standing water/mold, or something more foul. I removed the container and contents; seeing as I can't be certain whether the cache location has been compromised by perverse vandals, it's best to retire this one, sadly.

GC3R048 ▼

A cache by dsvmusic Message this owner

Hidden : 7/21/2012

Difficulty:

Terrain:

Size: Size: small (small)

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Geocache Description:

Back in the 19th century, the phrase "Will it play in Peoria?" was used to ask whether a given product, person, promotional theme, or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic and psychographic groups. Extrapolating this to geocaching, will IT play in Peoria? I say a resounding YES!

In the United States, Peoria, Illinois, has legendary status as a test market. Peoria has long been seen as a representation of the average American city, because of its demographics and its perceived mainstream Midwestern culture. In the 1960s and 1970s, Peoria was deemed an ideal test market by various consumer-focused companies, entertainment enterprises (films and concert tours), even politicians, to gauge opinion, interest and receptivity to new products, services and campaigns.

In the 1980s and 90s, comedians like Sam Kinison and musicians such as Bob Dylan, Robert Plant, Metallica and Phil Collins all perfected and launched concert tours in Peoria. During Presidential campaigns, major TV networks would visit Peoria to "take the pulse" (gauge the response) of everyday Americans on national issues and candidates.

Peoria's historical test market status can be attributed to a number of factors. The term 'Heartland of America' refers to this region, though over the years the moniker has been embraced by other markets as well.

You are looking for a typical small-sized container, large enough to hold average travel bugs, geocoins, and pathtags, as well as a few small toys and trinkets for kids. BYOP. Cache is on public property and is handicap accessible. There is no need to climb the retaining wall or enter any private property to find the cache. Please be respectful of the area and nearby local businesses, and wear your stealth suit as this is an urban cache near the busiest road in town. Should be a quick park and grab for all but the newest of cachers.

Additional Hints (Decrypt)

Qba'g fgenl gbb sne sebz gur gerr fghzc.

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)

This cache has been archived.

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Will It Play In Peoria? Traditional Cache

This cache has been archived.

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