1940's Advertising-Pestroy Traditional Cache
Hidden : 7/29/2013
Difficulty:
1.5 out of 5
Terrain:
1.5 out of 5

Size: Size: regular (regular)

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Geocache Description:

Elevation 221.0 m.

A series dedicated to 1940's advertising. Each cache is a look back at how the media advertised common products, some good, some bad. All of the locations will have something in common.

This is a Peanut Butter jar, if you have allergies, pls don't touch




Below is a web site for cartoon propaganda that was shown to people in order to promote the Pestroy products. You can also click on the included link and watch the video. http://www.archive.org/details/DoomsdayForPests

Sherwin Williams began marketing DDT in a paintable form in the mid 1940's, it was to be applied to walls and fabrics under the name of "Pestroy". They even had a powder formula to apply to the family dogs hair. There was also wall paper with DDT build right in if people did not want to have to use the paint.

During the second world war, pesticides were very hard to find. The lack of supplies was created by the need of most chemicals for the war efforts.

In an editorial called "New Incecicides" from a 1943 issue of California Cultivator, the author explaines the benifits of 'newly developed chemicals'. "Take for instance the fabulous DDT... a Swiss scientist got to experimenting with it and found that it has remarkable characteristics. He couldnt pattent the matterial because it had been made by numerous investigators so he got a patent on its use...This material, which is said to be harmless to plant and animal life is sure death to insects...In this new deal on pest control materials the d's seem to have it as the other one is called DD and its especialy is the control of nematodes and wireworms in the soil. It is a discovery of the Shell Oili Company which has been used experimentaly in the pineapple fields in Hawaii....Neither material is available in commercial quantities at this time, but once their effectivness is definetly established, production will become merely a matter of routine, particularly as soon as the military requirments ease up."

"The first and most famous pesticides released after World War II were DDT and DD in mid-1945. By September, advertisments for DDT began to appear in many farm magazines. As was the case for many of the chemicals introduced in the 1930s, chemists had synthesized DDT and DD much earlier.

First synthesized in 1874, DDT's insecticidal properties were not discovered until 1939, and it was used with great success in the second half of World War II to control malaria and typhus among civilians and troops. The Swiss chemist Paul Hermann Müller was awarded the Nobel Prize in Physiology or Medicine in 1948 "for his discovery of the high efficiency of DDT as a contact poison against several arthropods" an on an arsenic-resistant Colorado potato beetles in Europe. The dicovery was made while working for a Swiss Chemical corporation called J.R.Geigy. After the war, DDT was used as an agricultural insecticide, and soon its production and use skyrocketed.

From 1950 to 1980, when DDT was extensively used in agriculture—more than 40,000 tonnes were used each year worldwide and it has been estimated that a total of 1.8 million tonnes have been produced globally since the 1940s. In the U.S., where it was manufactured by Ciba, Montrose Chemical Company, Pennwalt and Velsicol Chemical Corporation, production peaked in 1963 at 82,000 tonnes per year. More than 600,000 tonnes (1.35 billion lbs) were applied in the U.S. before the 1972 ban. Usage peaked in 1959 at about 36,000 tonnes.

Today, 4-5,000 tonnes are used globally each year for the control of malaria and visceral leishmaniasis. India is the largest consumer. India, China, and North Korea are the only countries that still produce and export. Production is reportedly rising.

In 1962, American biologist Rachel Carson wrote Silent Spring. The book cataloged the environmental impacts of indiscriminate DDT use in the US and questioned the logic of releasing large amounts of chemicals into the environment without fully understanding their effects on the environment or human health. The book suggested that DDT and other pesticides cause cancer and that their agricultural use was a threat to wildlife, particularly birds. Its publication was a signature event in the birth of the environmental movement. It produced a large public outcry that led to a 1972 ban in the US. DDT was subsequently banned for agricultural use worldwide under the Stockholm Convention, but limited, controversial use in disease vector control continues.

Along with the Endangered Species Act, the US DDT ban is cited by scientists as a major factor in the comeback of the bald eagle, the national bird of the United States, from near-extinction in the contiguous US.

The way DDT works in insects, it opens sodium ion channels in neurons, causing them to fire spontaneously, which leads to spasms and eventual death. Insects with certain mutations in their sodium channel gene are resistant to DDT and other similar insecticides. DDT resistance is also conferred by up-regulation of genes expressing cytochrome P450 in some insect species.

DDT is classified as "moderately toxic" by the United States National Toxicology Program (NTP) and "moderately hazardous" by the World Health Organization (WHO), based on the rat oral LD50 of 113 mg/kg.DDT has on rare occasions been administered orally as a treatment for barbiturate poisoning.

Organochlorine compounds, generally, and DDT and DDE, specifically, have been linked to diabetes. A number of studies from the US, Canada, and Sweden have found that the prevalence of the disease in a population increases with serum DDT or DDE levels

DDT is suspected to cause cancer. The NTP classifies it as "reasonably anticipated" the EPA classifies DDT, DDE, and DDD as class B2 "probables" and the International Agency for Research on Cancer classifies DDT as a "possible" human carcinogen. These evaluations are based mainly on the results of animal studies.

Epidemiological evidence (i.e. studies in human populations) indicates that DDT causes cancers of the liver, pancreas and breast. There is mixed evidence that it contributes to leukemia, lymphoma and testicular cancer.

Epidemiological studies suggest that DDT/DDE does not cause multiple myeloma, or cancers of the prostate, endometrium, rectum, lung, bladder, or stomach.

As one can imagine, this product is no longer available.

Additional Hints (Decrypt)

onpx bs fvta, 13" hc ba gur fhccbegvat oenpxrg.

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)


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