Duncan Fearnley was a left-hand opening batsman who played 22 times in Worcestershire's maiden Championship-winning season of 1964 but never really established himself in the side. In seven seasons he made 97 appearances, his average always hovering around 20. After leaving New Road at the end of 1968 he played for Lincolnshire, returning to Worcestershire in 1972 to captain the 2nd XI.
At the same time he established his highly successful eponymous bat-manufacturing company, during the early years Fearnley got many of his ex-playing colleagues and opponents to use his products. Introducing new forms of sponsorship, he built the brand around these friends. John Snow was the first to use the Duncan Fearnley bat in an international, with the likes of Basil D'Oliveira and Dennis Amiss close behind.
By the early 1980s, Fearnley had become the dominant brand within the market throughout the world. At the time it seemed everyone was using or wearing the 3 wicket symbol. Leading players such as Sunil Gavaskar, Clive Lloyd, Kepler Wessels, Ian Botham, Graham Gooch, Allan Lamb, Viv Richards, Graeme Pollock, Wasim Akram, Ravi Shastri, Allan Border, Martin Crowe and many more were putting their trust in the product.
During the 90s the marketplace changed, with lots of smaller brands developing, and cricket bat production started to move overseas to India and Pakistan. Fearnley firmly resisted this trend and cut production accordingly, still concentrating on totally hand-crafted bats at its factory in Worcester.
Today the brand still operates from its Worcester base, with a factory producing, by hand, up to 5,000 bats per year.
Fearnley still remains one of the major UK manufacturers as other companies seek overseas production and is still one of the world's most recognised names in cricket, with Vikram Solanki and Darren Gough two of the main UK endorsements. New markets include Club Clothing and Ground Equipment.