For those who don't read Hebrew, the title of this cache is a famous quote from an Israeli pop group (see Related Web Page). It roughly translated as "ask for the cash".
The posted coordinates point to Gidi's Antique Shop, which I like to peruse from time to time. However, the cache is NOT hidden at these coordinates. To find the correct location, you must identify the items in the following images.
High-resolution images are available here and here.
The puzzle solution coordinates are in decimal degree format. So for example, in this format, the posted coordinates become: N 32.074° E 34.818365°