The cache is a small lock 'n' lock container. It is part of a trail of caches along Highway 10 leading to Country Legends Manitoba 2015 (WestCan 5) in Dauphin.
Described as the most publicized English teacher of the twentieth century, McLuhan was a pioneer in the study of communications media and its relationship to our culture. He predicted the development of the World Wide Web thirty years before it was created.
McLuhan was born in Edmonton in 1911 and moved to Winnipeg with his family in 1915. There he received his early education and graduated from the University of Manitoba with a Bachelor of Arts and later a Master of Arts in English. He continued his studies in England and taught briefly in the United States before returning to Canada where he taught at the University of Toronto for the bulk of his career.
A card pinned to his office door in Toronto in 1963 was the beginning of the Centre for Culture and Technology. This program grew in organization and prestige mostly on the world-wide success of his 1964 book Understanding Media. Today, the University of Toronto Faculty of Information maintains his work under the name McLuhan Program in Culture and Technology.