Scooby-Doo
In the fall of 1969, a animated half-hour comedy starring a cowardly but lovable Great Dane who travelled the world with his four human friends to solve spooky mysteries. Everyone involved was banking on the show's success, but nobody could have predicted that Scooby-Doo would become one of the most durable and popular cartoon characters of all time.
The Birth of "Scooby-Doo"
Like most cartoon characters, Scooby-Doo did not spring forth fully formed. The first series, "Scooby-Doo, Where Are You!," went through many developmental changes and alterations along the way -- in fact, the first passes at the show did not even star a dog.
The impetus for "Scooby-Doo" came from Fred who was then the head of children's programming. Fred was looking for a different kind of animated show. He wanted one that, among other things, employed full half-hour episodes instead of the shorter cartoon groupings that were the Saturday morning norm. To achieve his goal, he called on Bill and Joe who were responsible for the majority of all animation on television.
'Scooby-Doo' Myths and Facts
Rumors and myths abound regarding Scooby-Doo and his friends. Some of these have been presented in books as unequivocal facts, but the truth is, they fall more into the realm of urban legend.
Myth No. 1: The name "Scooby-Doo" was inspired by Frank Sinatra's recording of "Strangers in the Night" ("...dooby, dooby doo..."), which a TV exec Fred heard while travelling on an airplane.
Verdict: Probable. Fred swears this is true, and the story has been told so often, it just might be.
Myth No. 2: The show's core characters represent the typical students from five Boston-area colleges: Preppy Fred represents Amherst College; rich kid Daphne, Mt. Holyoke; brainy Velma, Smith College; hippie Shaggy, Hampshire College; and "party animal" Scooby, University of Massachusetts.
Verdict: False. "While I hate to affect the regional pride of these Bostonians, I have to say that there is no truth to it," said Iwao Takamoto, who designed the characters. What the proud people of Beantown seem to recognize is a deliberate plan to give each kid a kind of archetypal universality.
Myth No. 3: The granddaddy of all Scooby-Doo rumors is that Shaggy and Scooby represent stoners, which is why they constantly have the munchies while driving around in a flower-power van. According to the rumor, this was a deliberate in-joke by the animators that flew over the heads of the network brass.
Verdict: False. Widespread, but still false. Dozens of arguments could be offered as to why no self-respecting middle-aged writer in 1969 would even think of jeopardizing the success of the show with such a joke, but the easiest refutation is to go to the source. "It's not true," Takamoto said. "The creative team never brought that into play in our thinking about this show. It wasn't until much later that this sort of rumour began to surface." Besides, one of the key creative players in the development of Scooby-Doo was a network executive, which means that Fred would have had to have been in on the joke himself or uncharacteristically unaware.
Ultimately, the fact that so many people develop legends around these drawn characters, even to the point of wanting to identify with them, is a testament to the degree to which Scooby, Shaggy, and the the rest of the gang have been taken to heart by viewers over the years.