Do you ever look at a body of water and think "what's on the other side?" We could go our whole life without knowing what's out there if it weren't for bridges. The ease of travel over dangerous bodies of water is what separates us from cats in the world. And how do we make bridges better? Make them gold! Gold makes everything from forks to baby shoes all that better. Adding luxury to the scene is what being human great and shiny.
Here is a P&G that celebrates the idea of luxury, even in our bridges we travel. If you wish I can also sell you the Golden Gate Bridge, or some ocean front property in Arizona as long as you bring a pen.