The Marvel Cinematic Universe is a franchise consisting of film and television adaptations of Marvel Comics publications produced by Marvel Studios. The franchise is notable for being the first superhero film franchise to have characters and plot points from different titles crossover.
General "Thunderbolt" Ross is an American military figure and the archenemy of Bruce Banner / The Hulk. He appears in the MCU portrayed by William Hurt. The character has the longest time between appearances in the MCU, first appearing in The Incredible Hulk in 2008 and then returning 8 years later in Captain America: Civil War.