First, let’s define what is data:
Data is a set of values of qualitative or quantitative variables; restated, pieces of data are individual pieces of information. Data is measured, collected and reported, and analyzed, whereupon it can be visualized using graphs or images. Data as a general concept refers to the fact that some existing information or knowledge is represented or coded in some form suitable for better usage or processing.
Data can be clear:
The Vigenère cipher is a method of encrypting alphabetic text by using a series of different Caesar ciphers based on the letters of a keyword. It is a simple form of polyalphabetic substitution.
Source
Remember, sometimes data can be hidden
Data can be encrypted:
PFKMX AOPLX YEPAC UEXLR FOVUM PEJBR FRGKE PDVOM TTAMM XEYAV KPNLD GRQGI TOPPR GDQAX JRGLL WNFYI FAPKW KXVFJ QUT
To understand this piece of information, it needs to be computed using a deciphering algorithm. It can be done without keys, but one does not hurt when solving this kind of puzzles.
It is not visible, but it is still there.
Although data can be clear, it does not mean that it can be read without being computed first.
01010100 01101000 01100101 00100000 01101011 01100101 01111001 00100000 01101001 01110011 00100000 01100011 01100001 01100011 01101000 01100101 00101110
This text can not be understood by humans, but is easily read by a computer.
Edit: if you solved the puzzle before the 11/08/2019, please check again on the checker.

Congratulations to The Bongtwashes for the FTF!