GC79DTE A Tied House (Traditional Cache) in Illinois, United States created by Panther in the Den

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Reviewer Smith: Reviewer Smith

GC79DTE ▼

A cache by Panther in the Den Message this owner

Hidden : 7/24/2017

Difficulty:

Terrain:

Size: Size: micro (micro)

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Geocache Description:

A magnetic bison capsule.

A “tied house” was a type of saloon that originated in England, but gained infamy in pre-prohibition America. An institution that was believed to promote intemperance, tied houses were one of many factors leading to national prohibition in 1919. A number of former tied houses remain in Chicago, long after the practice has been made illegal. Most of the remaining buildings were tied to the Milwaukee-based Schlitz brewery.

Brewing companies soon realized that tied houses were a very profitable way to dump their product on the population. During the 1890’s, the number of saloons in Chicago increased dramatically. This led to increased competition and price wars among breweries. However, the cutthroat competition among the breweries had an averse affect on its customers, and served to tarnish the respectability the industry had achieved during the 1870’s. To quote the Associated Beer Distributors of Illinois; “pressure was exerted on retailers to maximize sales without regard to the well being of customers or the general public.”.

The Schlitz brewing company of Milwaukee was the most prolific builder of tied houses in Chicago. Designed by the architectural firm of Frohmann & Jebsen, Schlitz tied houses are generally executed in a revival style such as Queen Anne or Baroque with varying levels of accuracy and detail. One common factor in most Schlitz tied houses are the distinctive globes encircled by a belt, as if Schlitz had a stranglehold on the world. Another common feature is the alternating red and cream face brick which can be found in different patterns.