A campaign featuring Smokey and the slogan "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires" began in 1944. His later slogan, "Remember... Only YOU Can Prevent Forest Fires" was created in 1947 and was associated with Smokey Bear for more than five decades. In April 2001, the message was officially updated to "Only You Can Prevent Wildfires." in response to a massive outbreak of wildfires in natural areas other than forests (such as grasslands), and to clarify that Smokey is promoting the prevention of unplanned outdoor fire versus prescribed fires.According to the Ad Council, 80% of outdoor recreationists correctly identified Smokey Bear's image and 8 in 10 recognized the campaign PSAs.
this cache is located in the Pachaug State Forest and placed with permission of CT DEEP.