World Famous in New Zealand.
This phrase was created by Saatchi & Saatchi Auckland and came into widespread use in 1993 when it was used as the slogan for the soft drink Lemon & Paeroa (L&P).
But the drink has been around for a lot longer than that.
A small spring near the town was the original source of the water.
Around 1900 people would visit the spring for a drink of it's water. Often they would take a lemon with them.
The water has been bottled since the early 1900's in one form or another.
In 1907 Lemon and Paeroa production began. It was traditionally made by combining lemon juice with the spring water
In the late 1940s 'Lemon and Paeroa' and 'Paeroa and Lemon' were both marketed.
Originally bottled in a factory in Paeroa but now bottled in Auckland.
The original spring water is no longer used in production but is still bubbling away.
The L&P Bottle.
There has been a large Lemon and Paeroa bottle in the town sight since 1968. Its predecessor, and indeed the trigger for the display bottle, was this 7-metre-high rocket, which was devised for a Christmas promotion in 1967 by the Paeroa Businessmen’s Association. It was inspired by the moon landing of that year, and had an appropriately space age motto: ‘Paeroa rockets into Christmas.
A giant 6-metre-high Lemon & Paeroa bottle appeared in Christmas 1968, in part answer to the previous year’s ‘Paeroa rocket’. It was built from the same materials but painted in L&P colours. It was erected by the Paeroa Businessmen’s Association in association with Innes Tartan, then the owners of the Paeroa mineral water spring, and had a public address office in the bottle neck. It attracted great public interest but had to be dismantled because it was a traffic hazard.
The 1968 bottle was dismantled after the holiday season ended, but a smaller one was constructed by the Paeroa Borough Council and Innes Tartan, and was unveiled in August 1969. It has been on its current site at Ōhinemuri reserve since 2002.
Acknowledgements:
The Ohinemuri Regional History Journal
teara.govt.nz
If you wish to know more here are some links.
History of L&P
History of L&P bottle
To log this cache you need to:
- Visit posted co-ordinates
- Take a photo of the bottle and include in it proof of your visit. Eg Yourself, GPS or something of geocaching origin. Post this photo with your log.
- Go to the entrance of the car park, coords S37 23.004 E175 40.488, where there is a sign with the name of the park. Email or message me with the 4 digit number on the back of this sign. (Do not post this information in your log.)
- You can post your log immediately, but if you provide me incorrect answers I may remove your post or seek clarification to ensure you have actually visited the bottle.
- Enjoy your visit.
Note: There is another L&P bottle in the town. Visiting there will not be enable you to answer the above questions correctly but may enable you to buy a drink of the product.
Virtual Rewards 2.0 - 2019/2020
This Virtual Cache is part of a limited release of Virtuals created between June 4, 2019 and June 4, 2020. Only 4,000 cache owners were given the opportunity to hide a Virtual Cache. Learn more about Virtual Rewards 2.0 on the Geocaching Blog.