黑松沙士曾為台灣本土生產的最有名碳酸飲料品牌之一，由黑松公司發明及生產，是改良美國流行飲料Root beer。Root beer在1930年代被引進到上海，黑松公司才從上海引進台灣，在加入只有寥寥少數人知道的獨特秘方與調配方式後，成為台灣經濟發展史上一種曾經極為流行的飲料。事實上，自1950年上市以來，黑松沙士成為台灣獨特的飲料飲品，並曾有黑松沙士加鹽或加生雞蛋混飲即可治癒感冒、若即將中暑可以喝黑松沙士解暑的都市傳說。在台灣，黑松沙士除了讓黑松公司成為家喻戶曉的飲料公司外，黑松公司為黑松沙士所製放的電視廣告更為一般台灣民眾所熟悉。因為廣告內容總符合社會脈動與兼帶創新，從1974年的「荒漠影子篇」以來，黑松沙士每支電視廣告皆在台灣引起不小的矚目。1945年，臺海兩岸商業頻繁來往。翌年，台灣黑松碳酸飲料的生產公司「進馨汽水有限公司」（今黑松公司前身）前往上海考察。進馨汽水負責人張文杞無意間於上海「正廣和汽水廠」發現一種來自美國、取自墨西哥菝葜的深色氣泡飲料Root Beer，成分含有類似「清血劑」的無患子。經上海藥商解釋，該飲品於美國曾風靡一時，據說能利尿、促汗、解熱。張文杞試喝，決定推廣至台灣。於是張文杞輾轉購得配方，並加入密而不宣的添加物來修正口感。 1950年，黑松沙士於台灣上市，不過消費者接受度不高，主因為黑松沙士有略重的感冒藥水味道。1954年，可口可樂等美國知名碳酸飲料隨美援及駐台美軍而進入台灣。在市場定位上與可口可樂相似、價錢相對便宜的黑松沙士，漸次成為台灣的碳酸飲料市場新歡，並擁有極大市場佔有率。 1950年黑松沙士發行以來，都是以「Sarsaparilla」一詞為商標名。2003年台灣爆發SARS事件，英譯名稱與SARS近音的黑松沙士隨即將英文名稱更改為HeySong Sarsaparilla，中文則無更動，而此名稱沿用迄今。對此更動名稱緣由，也有一種說法為，黑松沙士的「Sarsaparilla」英文商標權因他牌加入沙士市場而加以更改。
座標 Coordination
N24 58.680 E121 32.568
Sarsaparilla Drink adopts the unique formula and production skills in order to produce an exclusive flavor; besides, features on delicate taste of foam and caffeine-free drink make it the odorous carbonated beverages.The HeySong Group was founded by the Chang family in 1925. Mr. Wen-Chi Chang, who is the founder of the company, has long desired to be an entrepreneur since childhood, due to his family background. At the end of 1924, there was a company named “Ni-Co Ni-Co” near to the Taipei Railway Station on Chengchou Road. This company engaged in production of marble soda and sought to sell its business. This led Mr. Chang to take up manufacturing soda, and he raised funds to purchase the equipment of Ni-Co Ni-Co. In 1925, he and his six cousins jointly founded “Chin Shing Co., Ltd”. They first engaged in production of soda under the brand of “Fuji” with the Yamakata trademark, and then Mr. Chang and his two brothers jointly created the brand of “Sanshou” marble soda. This could be regarded as the seed of development for HeySong Group. At that time, Mr. Wen-Chi was responsible for development and production, and his younger brother, Mr. You-Sheng Chang, was in charge of promotion and sales. Their perfect teamwork laid the foundations for the HeySong Group.
With the rapidly changing market, HeySong Corporation has been adhering to its values of “serving with integrity”. HeySong dedicated to professionalism is reflected in every aspect of production.Based on professional research and development (R&D) capabilities and innovation beverage equipment ,HeySong’s quality has been recognized by all walks of life and awarded a number of international quality, health certification, etc.
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