This is a tribute to Roland.
If you can figure out a few things about Roland, then you'll have no trouble scoring a smiley here - something Roland unfortunately can do no more, on account of... well, you know...
I was going to write something here to help you out, but actually I think you'll figure it out in a flash, so off you go...
What was Roland? A
With a “what” for hire? B C
Where was the deal made? D
So where did he set out for? E
To join the what? F G
What years (2 digits each)? H I
How deep were they? J
Who was on their knees? K
Roland was helping out who? L
Who and the rest were beside him? M N
Who wanted him dead? O
Roland was the bravest son of who? P
He searched the what? Q
He found him where? R
He was drinking what? S
Blown from there to where? T
Still wandering through the what? U
How many years later? V
Where, where, where and where? W X Y Z
You'll find Roland's cache here:
South 36 5x.xxx East 174 yy.yyy
xxxx = (W * X * (C + D)) - ((F + J) * H * E) + (I * N * U * Q) - ((M + G) * O *(P + Y)) - ((R + T) * K) - (V * (A + X) * (L + Z)) - (U * (S + X) * B)
yyyyy = (V * H * I) + (Q * P * C * J) - (B * Y * R * W) + (U * T * X) + (N * K * L * S) + (A * (Z + G - U) * O * (D + E + P + X) * (F - G)) - ((J + C) * (M + O))
Make sure you hide the cache well after you leave, in the same spot you found it. You don't want to make Roland mad, really you don't, trust me, it doesn't end well. BYOP.
PS - bonus bragging rights if you solved this puzzle without Googling anything!