The White Horse Pike is one of America's oldest roads. It started, as many major South Jersey roads did, as a path used by the Leni-Lenape Indians. The route itself was named for the small town of White Horse, named after White Horse Tavern (built around 1750, demolished in 1965) in present day Stratford, NJ. In 1854, the road was turned into a paid turnpike (changing the name from "Road" to "Pike") and ran from Camden to Stratford, but was later expanded to Atlantic City. The toll was gotten rid of in the early 1900s.
Later, this road was incorporated into one of the first coast-to-coast highways in America (designated today as Route 30). The road is currently the third longest in the United States at 3,073 miles. Look east down the road, and it will travel down to Atlantic City, stopping just a mile short of the Atlantic Ocean. Look West. The road will travel over 3,000 miles, ending just five miles short of the Pacific Ocean in Astoria, Oregon. Would be a helluva road trip.
Should go without saying, but please note that there is NO PARKING OR STOPPING on the White Horse Pike.