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Here's Your Signs Traditional Cache

Hidden : 4/18/2020
Difficulty:
1 out of 5
Terrain:
1.5 out of 5

Size: Size:   small (small)

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Geocache Description:


Signs, Signs, Signs.or rather BILLBOARDS.

Early billboards were basically large posters on the sides of buildings, with limited but still appreciable commercial value. As roads and highways multiplied, the billboard business thrived. In 1908, The Model T automobile was introduced in the U.S., increasing the number of people using highways and therefore the reach of roadside billboards.

Many signs advertise local restaurants and shops in the coming miles, and are crucial to drawing business in small towns. One example is Wall Drug, which in 1936 erected billboards advertising "free ice water". The town of Wall, South Dakota, was essentially built around the many thousands of customers per day those billboards brought in (20,000 in 1981).

In some areas the signs were so dense that one almost immediately followed the last. This situation changed after the Highway Beautification Act was passed; the proliferation of Wall Drug billboards is sometimes cited as one of the reasons the bill was passed.

Not all billboards are used for advertising products and services—non-profit groups and government agencies use them to communicate with the public.

This is a Park & Grab consisting of a silver cylindrical container with room for small swag.

Additional Hints (Decrypt)

Hfhny fcbg ba gurfr glcrf bs fgehpgherf

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)