QR CODE are most often used in tracking and marketing initiatives, such as advertisements, magazines and business cards. They are flexible in size, offer a high fault tolerance and have fast readability, though they can’t be read with a laser scanner. QR codes support four different modes of data: numeric, alphanumeric, byte/binary, and even Kanji. They are public domain and free to use.
QR codes offer exceptional versatility. They can be scanned on just about any device with scanning capabilities (including inexpensive smartphones)—and encode almost any type of data. QR codes also feature exceptional fault tolerance, allowing users to decode information even if part of the code is damaged.
Industry: Retail, Entertainment and Advertising
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