Say the magic word, win yourself a hundred dollars. No, wait. That was You Bet Your Life, wasn't it? The show with cigar-smoking Groucho Marx that ran from 1947 to 1961? Yeah. So, no, first of all, I'm not gonna give you a single cent for solving this more or less easy puzzle. Nor am I gonna give you a goofy duck. But if you can complete the attached crossword, you'll have taken the first step towards solving the puzzle. When you think you've solved the puzzle, enter your solution in Certitude, whereupon you most certainly will receive something valuable: the coordinates for the actual hide location.
On 9/12/21, in light of a Certitude counter stuck at 0-60, I've added more helpful info--well, helpful to those with discerning eyes, at least.
You can validate your puzzle solution with certitude.