Heelys, Inc., formerly known as Heeling Sports Limited, is the company which currently owns the Heelys, Soap, and Axis (unofficially defunct) brands. Heelys' headquarters is, and for and its entire history has been, located in Carrollton, Texas.
Heeling Sports Limited started as the parent company to the brand responsible for its existence - Heelys shoes. The concept of shoes with a wheel in the sole was pushed forward by the company's founder and the creator of the Heely, Roger Adams.
Heavy marketing for the Heely was always focused on advancing the shoes outreach. Heelys once rapidly gained popularity. However, Heelys have lost much of their popularity from declining sales, inventory issues and safety concerns (especially among children).
Winter Fun ‘21
Welcome to the ‘21-’22 winter series!
These are winter friendly caches to get you moving and grooving during the cold winter months.
Fads are everywhere and often short lived, but here are some of our favorites throughout history!