April Fools!
You, my many many fools, will expect me to play fair on this most special of days. But to me, that concept is alien and must surely be a ruse.
Instead, I envision a day full of many elaborate tricks, pranks, hoaxes and of course illusions.
Who am I? Dare you even ask. For I am Loki, brother to Thor and son of Odin!
Where do I start, you ask? The posted coordinates are near to what you seek, but alas you will find nothing of interest there. Instead, you must first see through my illusion below:
AABBA ABBBA AAABB
111,102

Now use the clue you just uncovered to decipher my next riddle. Remember this phrase...
rcry nz bzg uw tfxylbl eqyp
"You were made to ruled. In the end, you will always kneel." - From The Avengers

You can validate your puzzle solution with certitude.