The Seville, introduced in May 1975, was Cadillac's answer to the rising popularity of European luxury imports as Mercedes-Benz, Audi and BMW. GM planners were becoming concerned that the division's once-vaunted image as the “standard of the world" was fading, especially among the younger generation of car buyers. Over time, European luxury cars had become quite luxurious and even more expensive than the much larger Cadillacs. As market share of these imports continued to climb, it became obvious that the traditional American automotive paradigm of "bigger equals better" had begun to falter. The Seville became the smallest and most expensive model in the lineup, turning Cadillac's traditional marketing and pricing strategy upside down and also partially succeeding the Calais as the "smallest, Chevrolet-based Cadillac".
SPECIAL THANKS to ericataylor, afishoutawater and aghudley for all their work on this geoart. If not for their help, this would have never happened!! GREAT JOB TEAM!
