The Schlitz Brewing Company (1849-1982) was one of Milwaukee's industrial brewing giants. Marketed as “the beer that made Milwaukee famous,” Schlitz was an important innovator in the national brewing industry and the largest brewery in the United States for a significant part of the twentieth century.
Founded by August Krug, the brewery did not actually have the Schlitz name until 1858 when Joseph Schlitz took ownership. They were actually one of the top three breweries in the U.S. at one time, ahead of Budweiser.
The slogan "the beer that made Milwaukee famous" came about following the Great Chicago fire which destroyed many of its breweries. Sometime after the fire, Schlitz sent hundreds of barrels to Chicago! The company introduced the slogan at the World Columbian Exposition in Chicago in 1893. The rest is history!
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