Life cereal: Mikey likes it! Traditional Cache
Life cereal: Mikey likes it!
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Size: 
(small)
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What Ever Happened To Mikey? The famous little boy from the LIFE cereal commercial I’m one of those guys that is a curiosity addict. It’s easy for me to get caught up in the “What ever happened to [supply name]?” If you’re from the USA, you may remember the (13 year) running commercial about Life Cereal with Mikey and his two brothers. The one liner, “He Likes It — Hey Mikey” (or some such derivation) became iconic, even to this day. If my description doesn’t strike a bell, here’s the commercial that filled the ’70s and ’80s airwaves: Three-year-old Mikey was played by John Gilchrist. Interesting side note: The other two boys in the commercial are Mikey’s/ (John Gilchrist’s) brothers in real life. So what happened to ‘Mikey’? Young Johnny Gilchrist was involved in more that 200 other commercial projects, but none left their mark as did Life Cereal’s “Mikey.” After his time as a child actor, John went on to pursue continued education in communications. He eventually became the Director of Media Sales at Madeson Square Garden. In this position — ironically — John Gilchrist (formerly “Mikey”) is the one that oversees media advertising sale In the commercial, Mikey had a reputation as a very picky eater. In real life, John says he isn’t a very picky eater at all, but still has a real love for Life Cereal, although he now has to buy it, himself. 😃 He didn’t net a lifetime supply. John and his family live and enjoy life, today, in Pelham, New York. John says he will always cherish his experiences as part of the entertainment industry.
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(Decrypt)
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