Construction began on Fair Park Stadium in 1930 on the same site as the wooden football stadium before known as Fair Park Stadium. Completed that year, the first game in the stadium was between Dallas-area high schools in October 1930. The original stadium–the lower half of the current facility–was built for a cost of $328,000 and seated 45,507 spectators. The name was officially changed to the Cotton Bowl in 1936.
In 1948, a second deck was added to the west side, increasing capacity to 67,000. The east side was double-decked the following year, increasing capacity to 75,504. These decks were added to respond to the demand for fans to watch SMU halfback Doak Walker, leading the Cotton Bowl to be known as "the house that Doak built."
In the 2000s, the renewed dominance of both the Oklahoma Sooners and the Texas Longhorns created a new interest in their rivalry, and the stadium. Temporary stands were erected in each end zone to increase seating for these games from just over 68,000 to 90,000. In November 2006, the city of Dallas and the State Fair of Texas finally agreed on funding for a long-planned $50 million renovation.
The 2008 renovations include the expansion of the seating capacity of the stadium from 68,252 to 92,100, mostly through the complete encircling of the second deck, new media and VIP facilities, a new scoreboard and video screen, updated restrooms and concession areas, lighting, utility and sound upgrades and the replacement of all the stadium's seats. A new record for attendance was set when 96,009 fans attended the 2009 Texas vs. Oklahoma football game.
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