"Sugar, Sugar" is a song written by Jeff Barry and Andy Kim, produced by Barry and recorded by The Archies, a fictional bubblegum pop band from Archie Comics. It was released as the group's third single on the Calendar Records label on May 24, 1969, rereleased on the Kirshner Records label in July 1969, and included on their second album, Everything's Archie. In the autumn of 1969, it topped both Billboard's Hot 100 (for four weeks) and the UK Singles Chart (for eight weeks), ranking number one for the year in both America and the UK. It is the most successful bubblegum pop single of all time and is widely regarded as the apotheosis of the late-1960s/early-1970s bubblegum music genre. In mid-1970, R&B/soul singer Wilson Pickett achieved success on both the US soul and pop charts with a cover version.
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The Archies are an American fictional rock band featured in media produced by, and related to, Archie Comics. They are best remembered for their appearance in the animated TV series The Archie Show. In the context of the series, the band was founded by guitarist/vocalist Archie Andrews, drummer Jughead Jones, bassist Reggie Mantle, percussionist/vocalist Betty Cooper and keyboardist/vocalist Veronica Lodge.
The music featured in the series was recorded by session musicians, including Ron Dante on lead vocals and Toni Wine on duet and backing vocals. The recordings were released as a series of singles and albums that achieved worldwide chart success. Their most successful song, "Sugar, Sugar", became one of the biggest hits of the bubblegum pop genre that flourished from 1968 to 1973.
In 2020, a new version of the band was introduced in the TV series Riverdale, with Kevin Keller replacing Reggie Mantle. However, the band continues to appear with the five original members in the comic books published by Archie Comics.
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Sugar, Sugar