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GGT2.0 #16 Roach Feed & Seed Traditional Cache

Hidden : 9/22/2024
Difficulty:
1.5 out of 5
Terrain:
1.5 out of 5

Size: Size:   small (small)

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Geocache Description:


This cache placement is part of the Garland History GeoTour v2.0. Should you wish to download the GeoTour 2.0 passport to earn our beautiful new GeoCoin, you can find the GeoTour page here. The log will contain a secret word which you must enter on your passport in the appropriate slot.


Roach Feed & Seed is a forever fixture in the Downtown Garland Landscape. It even has a historical marker, place by the Garland Landmark Society which reads:

"In 1920, Garland businessman W. H. Roach and his son Haskell, recently graduated from Baylor University, acquired the retail grocery operation of M. D. Williams' mercantile store and began business on the south side of the town's square as Roach Grocery Co. Later, they sold the retail grocery business and opened a feed, seed and wholesale grocery company supplying small grocery stores in the area. A few years later, leasing land on the Santa Fe Railroad right-of-way, the Roaches erected a tin-covered building to house their Roach Feed & Grocer Co. The new store opened on June 16, 1933, and eventually became known as "A Texas Legend."

After his father's death during World War II, Haskell "Hack" Roach eliminated the grocery inventory, and the business became Roach Feed & Seed Co. During this period, he also joined Earl McDaniel Sr. in purchasing a local grain operation, and formed Roach & McDaniel Grain Co. One of its early customers was a young business, the Frito Company of Dallas, which grew to become an iconic American food corporation known worldwide. McDaniel's son Earl "Jack" McDaniel Jr., joined Roach Feed & Seed as a store employee in 1949.

The two companies continued to operate separately until 1952, when Jack McDaniel purchased his father's interest in the grain company and became Roach's partner in that enterprise. After the grain operation was sold in the late 1950s, the younger McDaniel continued as Roach's partner in the feed store.

Garland's rapid growth and burgeoning housing developments in the decades after World War II brought demand for lawn, gardening, and pet supplies, so the company evolved further. "Hack" Roach continued working at the store until the age of 91. He died on Dec. 5, 1991, at the age of 93. Guided by successive, but overlapping, generations from two families, Roach Feed & Seed has continually reshaped itself to serve the needs of a changing customer base. Its staff represents more than 125 years of service to the Garland community."


 

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