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Real Good, and Still Only 15 Cents (1963) Event Cache

This cache has been archived.

BUG MCDMJ: Thanks for coming. [:D]

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Hidden : Friday, August 15, 2025
Difficulty:
1 out of 5
Terrain:
1 out of 5

Size: Size:   other (other)

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Geocache Description:


Friday morning.

9:00 a.m. to 9:30 a.m.

McDonald's 120 S. Milford Rd.

A quick gathering to start the day with friends, stories and laughter.  No purchase necessary.

 

In 1963, McDonald’s debuted “Real good, and still only 15 cents,” emphasizing their hamburgers’ quality and cheapness. The chain maintained the 15-cent price point from 1955 until 1967. At the time, the average hourly wage in America was just $2.50, and the slogan influenced folks to count their pennies. By keeping burger prices artificially low, Ray Croc could draw in crowds to McDonald’s. At the time, the company made the majority of its profits through french fries, which cost pennies to produce but sold at premium margins. The pricing promotion ended in 1967 when inflation forced McDonald’s to increase hamburger prices to 18 cents.

Additional Hints (Decrypt)

Jrfg fvqr bs gur ebnq. Ybbx sbe gur tbyqra nepurf.

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)