In 1962, Swanson stopped using the name TV Dinner. However, in the United States, the term remains synonymous with any prepackaged dinner purchased frozen from a store and heated at home.
The first Swanson TV Dinner consisted of a Thanksgiving meal of turkey, cornbread dressing, peas, and sweet potatoes. Originally, Swansons made the tray of aluminum. They separated each food item into individual compartments, too. At home, the cook heated the dinner in the oven. The cooking time was usually 25 minutes. Today, nearly all frozen food trays can be cooked in the microwave or a conventional oven.
When Swanson's first sold TV dinners, they priced them at 98 cents. In the first year, production estimates reached 5,000 dinners. To their surprise, Swanson far exceeded that amount. In the first year, they sold more than 10 million of them.
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