Long before the big three (K-mart, Wal-Mart and Target) dominated the department store business; the place to go for discount merchandise was Woolco. The Woolco stores were large for their time. Woolco opened its first unit in 1962. It was the F. W. Woolworth variety chain's attempt to establish itself in the discount store field. The smaller Woolworth variety stores seemed to be doing somewhat better than the behemoth Woolco stores for some reason. Not that they weren't trying--they appeared to have everything a successful discount chain should have had. In the 1970s they reduced the size of some of the larger stores and filled the empty space next door with a low-priced clothing division called J. Brannum, which was supposed to be short for Just Brand Names. But this didn't help and their situation never improved over the next couple of years and at the start of the 1982 Christmas shopping season, Woolco made the announcement that the discount stores would call it quits after 20 years. By January 1983, Woolco was a memory in the U.S.
In Louisville there were two stores that I can remember, one on Dixie Highway in Valley Station and the one here on Preston Highway in the Indian Trail shopping center where this cache is located. The store on Dixie sat vacant for a number of years before being torn down and replaced with another newcomer to the discount market, Meijer. The store in the Indian Trail shopping center was divided up in to three different stores. Most of the old store has had a face-lift, but if you look at the Pep Boys end of the building you can see the original auto center section and some of the old brickwork.
In my youth, this was the place to get your school clothes and visit Santa in a special little house that used to be set up in the parking lot. Do You Remember?
The cache is a nano with only a logbook.
This cache placed and maintained by a member of Geocky, InKy and the Heartland Geocachers
