| Trackable Options |
Found this item? Log in. |
Printable information sheet to attach to Chip the Wolf
Print Info Sheet |
|
Chip the Wolf is the current mascot for Cookie Crisp. He replaced Chip the Dog as the cereal's mascot in the United States in 2005.
He loves Cookie Crisp. His catchphrase is "Cooookie Crisp. Next time, it's mine!"
In 2003, Cookie Crisp was introduced in Europe and Asia. The mascot in these countries is Chip the Wolf (originally known as The Howler), a wolf who fruitlessly attempts to steal Cookie Crisp from children and describes the cereal: "It looks like chocolate chip cookies. Tastes like 'em too. But it's a breakfast cereal!".
When Cookie Crisp was first introduced to grocery stores across the United States in 1977, the boxes featured the mascot Cookie Jarvis. He was a merlin-esque wizard who had the power to turn basically anything into Cookie Crisp. It makes me wonder if he was given the name Cookie Jarvis when he became a wizard, or if it was just a coincidence that those were his powers.
In 1985, eight years after he was introduced, Cookie Jarvis was replaced by the duo of the Cookie Crook and Cookie Cop (formally known as Officer Crumb). The former would try to steal a real life bowl of cereal with different gadgets, while the latter would stop him. Originally the Crook and Cop where mouse-sized animated characters in the real world, but their ads ended up becoming full animation. In 1990 Cookie Crook found help in Chip the Dog, who really did nothing to stop the vigilant Cookie Cop.
A big change occurred in 1997 when General Mills bought the trademark and booted Cookie Crook and Cookie Cop from their mascot spots. Chip went straight and ditched his criminal mask to become the face of Cookie Crisp. Chip would now give children a bowl of delicious Cookie Crisp, and could change the opinions of even the strictest adults with the taste of the cereal.
However, in 2003 Cookie Crisp went worldwide to Asia and Europe, and those countries got the mascot of Chip the Wolf. So, at one point both the friendly Chip the Dog and the criminal Chip the Wolf were advertising the same breakfast of cookies in a bowl. But, as has been seen throughout Cookie Crisp history, the new always wins, and in 2005 Chip the Wolf became the new worldwide Cookie Crisp mascot. He currently has the longest tenure of a mascot at 16 years in total, 14 years in America.
The Cookie Crisp mascot has changed positions many times, but the cereal remains the same, cookies for breakfast.