The Jack Daniel’s brand label on the product says "Est. & Reg. in 1866". Moore County (Lynchburg), where the Jack Daniel's distillery is located, is one of the state's many dry counties. Therefore, while it is legal to distill the product within the county, it is illegal to purchase it there. However, a state law has provided one exception: a distillery may sell one commemorative product, regardless of county statutes. Jack Daniel's now sells Gentleman Jack, Jack Daniel's Single Barrel, the original No. 7 blend (in a commemorative bottle), and a seasonal blend (on rotation) at the distillery's White Rabbit Bottle Shop. This year they celebrate 150 years in business. You can take a tour of the distillery which we really enjoyed. If you get to this area you should take the time for the free 1 hour tour.