Crown Royal is a blended Canadian whisky, 40% alcohol by volume,
80 proof. The brand is currently owned by Diageo who purchased it
when the Seagram portfolio was dissolved in the year 2000. It is
the number one selling Canadian Whisky in North America.
The production of Crown Royal began in 1939 coincident with the
first Royal Tour of Canada by reigning monarchs King George VI and
Queen Elizabeth. To mark this historic occasion, Samuel Bronfman,
President of the Seagram Company, decided to create a quality
whisky to be packaged in a crown-shaped bottle and dressed in a
distinctive royal purple bag. Like the packaging, the name chosen
for the product was intended to reflect the quality of the spirit,
a marketing concept that quickly caught consumer attention. It was
available only in Canada until 1964.
Today, Crown Royal is produced solely at the Crown Royal
distillery at Gimli. (Reference: Wikipedia)
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