One of a Kind: Burma Cache Series Traditional Cache
Nomex: No response from owner. If you wish to repair/replace the cache sometime in the future, just contact us (by email), and assuming it meets the current guidelines, we'll be happy to unarchive it.
One of a Kind: Burma Cache Series
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Difficulty:
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Terrain:
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Size: 
(regular)
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This should be a fairly easy find. The cache is a cammo’d plastic container.
This cache series is a tribute to the nostalgic “Burma Shave” signs of years gone by.
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If you don't know
Whose signs these are
You haven't driven
Very far!
Burma Shave
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Dinah doesn't
Treat him right
But if he'd shave
Dinah-might!
Burma Shave
Alan Odell suggested roadside signs like the ones he had seen on road trips when he was out trying to sell Burma-Shave. In 1925, The Burma-Vita Corporation of Minneapolis began producing signs for a campaign that would soon propel the company into the position as the number two seller of men's shaving cream.
The signs were placed where motorists would see them in a staggered sequence usually along a rural, monotonous stretch of highway. Each series of signs contained rhyming lyrics, always ending the last sign with the words "Burma-Shave." Teams of employees fanned out across the country to erect the signs. By the mid 1930s, sets of signs stretched from coast to coast; only Arizona, New Mexico, and Massachusetts lacked representation. The creators were struck by how effectively these signs captured public attention. Little did they know that this would become one of the most remembered advertising campaigns in the nation's history. Burma-Shave remained successful until the company was purchased by a series of larger corporations beginning in the late fifties. With the development of the interstate highway system motorists began driving faster. Consequently, road signs became larger and farther away, making the small Burma-Shave signs unreadable and thus obsolete.
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