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Son of Earl Traditional Cache

This cache has been archived.

GeoCrater: I am regretfully archiving this cache since there's been no response from nor action by the cache owner within the time frame requested in the last reviewer note.

GeoCrater
Geocaching.com Community Volunteer Reviewer

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Hidden : 11/1/2008
Difficulty:
1 out of 5
Terrain:
1 out of 5

Size: Size:   small (small)

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Geocache Description:


Joseph Albert Albertson was born in Yukon, Oklahoma Territory. He was one of four sons born to Rhoda and Earl Albertson. Before he was three, the family moved to Caldwell, Idaho, in 1909, where Joe grew up.
After graduating from Caldwell High School in 1925, Joe studied business for two years at the College of Idaho in Caldwell. While in college in 1927, he began his career in the grocery industry as a clerk at a local Safeway store. In 1930 Joe married his college classmate Kathryn McCurry, of Boise, Idaho. They had one daughter,
Joe quickly moved through the ranks with Safeway, until he was supervising more than a dozen stores. But he was not satisfied and wanted to start his own store -- one that he could build to his own specifications and manage his own way.
With $5,000 of the money he and Kathryn had saved, and with $7,500 borrowed from his wife's aunt, Joe formed a partnership with L.S. Skaggs, a former Safeway Division Manager, and Tom Cuthbert, Mr. Skaggs' accountant.
At the age of 32, Joe opened his store in 1939 in Boise, Idaho on three simple principles - quality, good value, and excellent service.
Albertson is credited as being one of the pioneers of the complete one-stop, self-service supermarket concept, and boasted to be "Idaho's largest and finest food store." The store was located at 17th and State Streets, a few blocks north of downtown Boise.
Joe Albertson's grocery store was an enormous success, Joe opened his second and third Albertson's stores in Nampa and Caldwell, Idaho, in 1940. When Joe Albertson was considering putting a new store in a town, he would drive around the town and look for neighborhoods with lots of children's clothing hanging on clotheslines; he knew that those kinds of neighborhoods were where he wanted to build his stores.
During the years of World War II, when food was being rationed, he filled the empty shelves with health and beauty products, general household goods and other non-food items.
Joe Albertson's reputation for generosity and community involvement grew during those war years. His stores promoted war bonds and sponsored scrap drives that collected aluminum, steel, fats, and paper for recycling
During the 1950s and 1960s, Albertson's expanded and became a familiar name to shoppers throughout the western United States.
Albertsons, Inc. became a public company in 1959, and its growth continued, in 1964 Joe opened his 100th store, in Seattle.
Joe's generosity continued throughout the years. The College of Idaho received many generous donations from Joe and Kathryn. It was named Albertson College of Idaho for sixteen years from 1991 to 2007. Perhaps the most obvious gift to the citizens of Idaho is the 41-acre Kathryn Albertson Park with its winding walkways, wildflower's, trees and ponds.
In 1966, Joe and Kathryn established the J.A. and Kathryn Albertson Foundation They focused their giving primarily on education, which was important to Joe and Kathryn because neither were able to finish college during the Great Depression Since then, has given more than $240 million to Idaho’s communities and education systems, the Foundation continues to give to charities, primarily in areas where Joe and Kathryn lived or worked in Idaho.
Joe Alberston died in January 1993 at the age of 86.
Joe did the common thing uncommonly well. He accumulated a great wealth of knowledge and formulas for success. He found the fulfillment that comes from setting monumental goals and achieving them. His life was filled with enjoyment of the rare but simple pleasures -- fishing a mountain stream, hunting with friends, and enjoying the company of his family. If Joe Albertson was still alive today he probably would of added geocaching as one of his simple pleasures, His wife Kathryn died on Apr 30, 2002,9 years later...And On January 23, 2006, Albertsons was sold to Supervalu, CVS/pharmacy for $17.4 billion in cash, stock and debt assumption, but still carries the Albertsons name.

Since you are in the area don't forget to visit one of Oregon's top 10 favorite caches and #1 Tb Hotel....."Shelrik's Happy Cache-Inn" (GC1KT61) (visit link)

Visit the Portland Geocaching group on Facebook. (visit link)

Additional Hints (Decrypt)

Lbh'yy xabj jurer vgf ng jura lbh trg gurer....

Decryption Key

A|B|C|D|E|F|G|H|I|J|K|L|M
-------------------------
N|O|P|Q|R|S|T|U|V|W|X|Y|Z

(letter above equals below, and vice versa)